Roadmap to build a business brand on YouTube
With 2 billion users and 1 billion hours of video daily, YouTube provides a great platform for individuals or major companies to build a business brand on YouTube and implement their YouTube marketing strategies. In fact, video marketing has helped marketers increase traffic, generate more potential customers and reduce the number of support calls. As a result, without a doubt, leveraging YouTube will help marketers achieve all of these goals and even more.
Furthermore, if your brand wants to reach and communicate effectively with the customers, you need to understand who you are and what your business can offer your customers. So, this article will help you understand the necessary steps to prepare for an effective YouTube Marketing strategy and how you can get the most out of the video-sharing platform.
Why is YouTube so promising to build a business brand on this platform?
Here are some helpful statistics that will help you understand why YouTube is a great platform for businesses promoting and selling products:
- YouTube has 2 billion logged-in users.
- People upload 5000 watch hours of videos every minute.
- Each visitor spends 11 minutes and 24 seconds per day on YouTube on average.
- The number of channels earning $ 10,000 or more per year on YouTube has grown by 50%, annually
- In the U.S. alone, YouTube will make 5.5 billion dollars in advertising in revenue in 2020.
- 70% of what people watch on YouTube is determined by its recommendation algorithm.
- YouTube reaches more people 18-49 years old on mobile devices than any TV channel or cable TV network
And to this point in time, this money-making platform shows no sign of slowing down, and all ages from all over the world like to watch online videos on YouTube. Afterwards, a good YouTube strategy can help you reach more people and get them interested in your product or service.
Moreover, as for large brands, YouTube’s algorithm is always updating and improving many of its features to help viewers and content creators stay engaged for longer. “Make money on YouTube” now is such a trendy term on the Internet. Many brands are trying to optimize the formats of advertising to reach potential customers on this platform.
On the other hand, individuals (small creators) may struggle with the “first-and-foremost” 4000 watch hours to make money on YouTube. But once they get through this, there will be many opportunities open for them to build their brand (for example more views and subscribers, collaborations from advertisers and other creators, etc), as well as confidently show off their ability on their forte.
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The fundamental steps to build a business brand on YouTube
Target the potential audiences – the very first step to build a business brand on YouTube
First off, to build a business brand on YouTube, you need to know who your potential audiences are. Marketing on YouTube is all about creating content to reach and engage a brand’s targeted audience. And to do that, understanding the audience’s viewing behaviours and preferences is indispensable.
Here is the checklist to target the audiences:
- What kind of content do they want to hear and see from you?
- During what time of day are they most active?
- Where does your audience come from?
- How often are they eager to receive new videos from you?
All of these will help you build an “unbeatable” YouTube Marketing strategy.
On top of that, YouTube Analytics tools will give you valuable insights into the demographics of who watches your videos, the generated watch hours, and the number of subscribers.
Besides, the comments under the video will also help you better understand your target audience and learn from the next YouTube marketing strategies in the future.
In case you’re already a YouTuber gaining a certain reputation, it’s better to open another separate channel for your brand. Starting with creating a brand account on Google, then you can authorize your teammates to manage your brand’s YouTube channel and do things that a single YouTube account can’t do. Well, a brand would need a whole group of staff so things can work out effectively and productively.
In terms of channel naming, it is best to choose a similar name or your business name for easy identification. And never forget to choose a channel icon that matches your brand’s visual identity.
Similar to a Facebook avatar or Instagram picture profile, the YouTube channel logo represents the brand’s cross-platform social media channel. The more clear and high-quality icon is it will be noticed by YouTube users.
Focusing on writing a good description sounds a bit redundant, but indispensable. With that in mind, there are two most important reasons to focus on your YouTube channel’s description.
The first is how quickly you convey your content. The video-uploading frequency, main content, channel’s characteristics, and even your profile.
Secondly, YouTube is the second largest search engine after Google. Nearly 2 billion logged-in users visit YouTube every month. Every time your ideal viewer searches for content, you have a chance of getting the results they’re looking for and increasing YouTube subscribers.
The description is limited to 1000 characters, but you should pay attention to conveying “yourself” in the first 125 characters, as this is what is displayed in a YouTube search.
The banner will be the first thing viewers notice when they visit your YouTube channel. In other words, you need to show your brand identity on YouTube channels through banners along with icons.
This leads us to set up the look of your YouTube channel so that it is aesthetic, and professional and attracts more audiences.
Make them clickable, not clickbait. Besides, try to be flexible in creating thumbnails with the same colour tone, or create regularity in all videos related to your brand. For instance, you can design a watermark or attach your image to all the thumbnails.
Use YouTube Marketing tools
To be able to make YouTube Marketing most effective, you should combine with tools such as:
- Canvas: software to support creating Thumbnails.
- Camtasia: software to record video screen recording.
- Adobe Premiere: software to edit photos, and videos after editing.
- keywordtool.io: keyword planner to support keyword search and keyword volume check.
YouTube SEO strategy
Although marketing on YouTube is primarily based on creating quality content, it’s equally essential to optimize your video’s content for increasing visibility. No matter how amazing your video is, it won’t be of value if users can’t find it in relevant search results.
Optimize video title and description with keywords
In many ways, YouTube’s search engine works similarly to Google search. Google will prioritize high-quality content that is relevant to the search term. One of the ways it determines the relevance of the content in search to your video is through terms and phrases in your video’s title and description.
Take advantage of your competitor’s research from before or use Google Keyword Planner to discover the most relevant search keywords your target audience is using. Next, include these keywords in your title and video description to increase the chances of being found on YouTube.
Create eye-catching thumbnails
As we have mentioned below, you should at least get users to click through to watch your video for related content. That’s why your video thumbnails are so significant. Your title can give people an idea of the related content, but video thumbnails will give your audience a brief overview of the video quality.
As a result, select an attractive image from your video as a thumbnail, then add graphics, text overlays, and filters as needed to make the image outstanding.
Try cross-promoting related videos by showing video suggestions that appear at the end of your video. Furthermore, you should use the popularity of other social platforms to get more views and subscribers. If you have a personal blog, embed your YouTube video in the relevant blog post.
Below is an example of how Hiho Kids recommended related videos in their playlist series of their “Kids Try”. However, you should make sure that the recommended videos are relevant in terms of content that your users may be interested in, such as playlists.
Create content – a key factor to build a business brand on YouTube
A YouTube channel impresses viewers when it is a collection of high-quality videos. In the building process, you need to focus on the core content. It relates to choosing the right video genre and methods that optimize the production stages.
On top of that, you should develop the content in a variety of directions. For example, with a YouTube channel on cooking, offering recipes doesn’t need to be the only subject. You can review kitchen utensils, provide cooking tips or answer all the bad cooks’ questions to diversify your niche.
“You suck at cooking” has got over 2 million subscribers for making various dishes, as well as the narrator’s great sense of humour (and his identity is still a mystery).
To be more detailed, you can listen to the original music, hilarious skits, incredible sarcasm and intelligent commentary while learning tons of simple recipes at the same time.
Keep track of the audience’s reaction
You can monitor the video’s performance in YouTube Analytics tools to see what you need to change and improve.
Here are the possible factors you should consider:
- Which video generates the most number of views?
- What contributed to its success?
- Which video gives the worst performance?
- Why was it so bad? Is it because of its content or how ineffectively you promote it?
To figure out all of them and identify interaction patterns and trends, see the following reports for insights: sharing frequency, comment reports, and the number of likes/dislikes. Each of these reports should be analyzed carefully to determine the formats, topics, and lengths that engage potential audiences.
Now take a look at the Demographics to see who watches your videos the most. By default, all the graphs in these reports are sorted by the gender and age group distribution for your channel or videos. However, you can add different sizes to crop the data as you want.
If your video audience is diverse and not specific in any age group, then as we said, diversify content implementation. For example, if you make video content about photography, you can provide phone exposure shooting tips for all subjects.
In addition, review high-end-range digital cameras for adults (who have money to afford an expensive camera for themself) or professional photographers, as well as budget-friendly cameras for students and beginners.
The audience retention report shows how many videos people watch and which part of the video engages people or makes them drop off. As a result, you will recognize which points are a problem reducing audience engagement and the generated watch hours. Then, you can learn to avoid these mistakes.
Want to build a business brand on YouTube?
Anyone who is passionate about creative activities on YouTube and wants to share and express themselves can choose this platform. Unleashing their passion is a great way of making money on YouTube with their knowledge.
With that being said, whether you’re a small creator or a certified marketer, you can completely build your signature brand on YouTube and make a great fortune from it. In a nutshell, join the AudienceGain community right away and let us know if you tend to build a brand with the prominent ideas you have in your mind.
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