How can I promote YouTube videos with Google ads?


This article provides a crash course for how you can promote your YouTube videos with Google ads. So, buckle up!

Firstly, we elucidate what Google ads are, and we give you an introduction to advertising on Google ads, including the types of ad campaigns available. This is essential information to promote YouTube videos with Google ads. Next, we start with search campaigns, followed by display campaigns, including benefits of display campaigns, smart display campaigns, and types of display ads available. Followed by this, the article covers shopping campaigns and app campaigns. Finally, we outline video campaigns, including information on setting up ads, choosing your audience, budgeting and bidding.

Text Ads are a new and exciting Google ad type that shows up alongside Google search results.

Advertising on Google Ads

To understand how to promote your YouTube videos with Google ads, it is crucial to be aware of the Google AdWords program. This section outlines the various types of Google AdWords campaigns: video campaigns, search campaigns, display campaigns, shopping campaigns, and app campaigns.

Search Campaigns 

 You can use search campaigns to place ads across Google’s vast network of search results. Since billions of searches on Google every day, these ads can help a large audience notice your brand and take action. You can choose goals like driving traffic to your website or increasing leads or sales for search campaigns. Moreover, you can create dynamic or standard ad groups.

Search campaigns display ads next to the search results on Google.

Display Campaigns 

Display campaigns are another type of campaign option available on Google AdWords. They are an excellent opportunity to promote your YouTube channel with Google ads. Moreover, display campaigns consist of display ads that work on the Google Display Network. The Google Display Network was strategically designed to help you reach your target audience. You can show your ads to potential customers at the right place and at the right time with display ads. One can insert display ads on Google while people browse for their favorite websites, in Youtube videos as in-stream ads, on Gmail, or while using mobile phones and apps.

You can use display ads to promote your YouTube videos with Google ads through strategic audience targeting.


#Audience Targeting

Display campaigns enable users to promote their YouTube videos with Google ads through targeting similar and in-market audiences. This implies targeting individuals who are interested in your content. Moreover, one can also use data and user engagement metrics such as remarketing lists to re-engage people who have visited your channel or website in the past. 

#Automation features

Furthermore, you can also drive more conversions using automation in display campaigns. Automated targeting enables finding high-performance audiences and targeting them for ads. In addition, optimization over time allows Google to identify which audience types work better for your channel. Moreover, you can use automated bidding to automatically adjust your bid to meet your targeted return on investment.

#Targeting Customers Earlier in the Buying Cycle

 Moreover, while search campaigns reach people when browsing for goods and services, display campaigns enable you to capture customers’ attention earlier in the buying cycle. This is because one can display ads before people start searching for your offers. In addition, you can also use remarketing to show ads to people who have visited your channel or website before.

Smart Display Campaigns

Additionally, intelligent display campaigns are a premium type of display campaign that can combine the best features of automated targeting, automated bidding, and creatives to maximize your potential to promote your YouTube videos with Google ads.

Types of Display Ads

Display Ads are of three main types depending on the kinds of ad formats available. Generally, video formats are not available in display ads. The three types of ads available in display campaigns to promote your YouTube channel with Google ads include:

1. Responsive display ads,

2. Uploaded image ads,

3. Engagement ads, and

4. Gmail ads.

#Responsive Display Ads

Responsive display ads enable you to add text, images, and your channel or brand’s logo. Google optimizes these ads to enhance performance, and Google portrays them as native ads on websites. Therefore they blend in on the publisher’s site and are an excellent way to promote your YouTube videos with Google ads. Moreover, Google announced that responsive display ads would replace responsive ads as the new default ad type for the Google Display Network.

#Uploaded Image Ads

This type of display ad enables users to create an ad using simply an image. You can upload images in different sizes or HTML5. Uploaded image ads are an excellent opportunity to display your videos’

thumbnails or channel page ads. Alternatively, you can also choose exciting screenshots from your YouTube videos to upload as display ads that will show across the Google Display Network.

You can use Uploaded Image Ads to promote your videos through thumbnails or screenshots of your content.

#Engagement Ads

Engagement ads are the only type of display ads that enable users to use the video format for ads. Therefore you can use video ads and image ads, both using engagement ads.

#Gmail Ads

Gmail ads are another fascinating way to promote your YouTube videos with Google ads that you were probably unaware of before. They pop up on the top of people’s email tabs when they are on Gmail.

Gmail ads show up on Gmail when you are browsing your inbox.

Shopping Campaigns 

Shopping campaigns enable you to target customers interested in buying your products, services, or content. You can use shopping campaigns on Google AdWords to promote your content, products, or services to customers looking for what you offer on Google or other websites or online stores.

You can use shopping campaigns to sell merchandise related to your content to promote your YouTube videos with Google ads.

One only pays for shopping campaign ads when customers click through the ad to visit your website or view your inventory. Shopping campaigns are suitable for selling YouTube merchandise, so you can promote your branded products using this type of Google ad campaign. Therefore, shopping campaigns enable you to promote your YouTube videos using Google ads through merchandise advertisements. Be sure to create and sell interesting products that relate to the content in your YouTube videos or follow some pattern or logo from your YouTube channel. 

App Campaigns 

People use App campaigns to promote iOS or Android apps on Google Search, YouTube, Google Play, etc. App campaigns require choosing from two main goals: installing volume or in-app actions. However, you may only use app campaigns to promote your YouTube videos with Google ads when you have an application!

You can use App Campaigns to promote applications on YouTube, Google, and Google Play.

Video Campaigns 

One can use Video campaigns to create YouTube video ads and ads for Google Video Partners. When you create a video campaign, you must choose from a set of goals, ad formats, and places on YouTube to show your ads. Video campaigns also require budgeting, bidding, optimizing your campaigns, and organizing ads into groups. 

Moreover, they also reach audiences through targeted advertising, reaching people searching for your brand, and creating unique and relevant ads. We elucidate three main campaign subtypes in this article. First, to promote your YouTube videos with Google ads, video campaigns are a perfect tool. Here we outline four crucial aspects of video campaigns: setting up ads, choosing your audience, budgeting and bidding.

Video campaigns use YouTube video ads to promote your YouTube videos with Google ads.

Setting Up Ads  

To set up ads in a video campaign, you must create a video campaign and choose your goals. Your goals can be generating sales, leads, or website traffic, brand awareness and reach, and product and brand consideration. Choosing plans to promote your YouTube videos with Google ads is significant because the goal determines the aptest campaign subtype for you.

Choosing Your Audience 

Secondly, choosing your audience is also an integral component of promoting your YouTube channel with video campaigns. You can select audiences based on three types of ad placements available:

1. YouTube Search Results

2. YouTube Videos

3. Video Partners on the Display Network


Moreover, you must also set a reasonable budget for your video campaign. The first step in budgeting is deciding whether your goal is to get views or impressions. If your goal is to get views, then setting a budget determines the cost per view (CPV) for your video ads. Alternatively, if your goal is to get impressions, then budgeting determines the cost per impression (CPM) for your video campaign. You can set a fixed amount for a month, the total campaign budget, and let Google optimize and distribute your budget over a period. Otherwise, you can also set daily budgets for your video campaign if you are bound to get more views on some days than others.


Finally, to promote your YouTube videos with Google ads using video campaigns, in addition to budgeting, you also need to make bids. You are required to choose an apt bidding strategy to determine your ad position. Then the Google Ad Auction determines whether you get the ad position based on the relevancy of ads and keywords. You can choose from two main types of bidding strategies available on Google AdWords: 

1. Maximize Clicks Bidding Strategy

2. Manual CPC Bidding


To sum it up, to promote your YouTube videos with Google ads, you should be aware of what advertising on Google ads entails, i.e., Google AdWords. Moreover, it is also best to be mindful of the various types of campaigns available on Google. These include search campaigns, display campaigns, shopping campaigns, app campaigns, and video campaigns. 

Search campaigns display your ads next to Google’s search results to enable audiences to view your channel’s details and take action. Alternatively, display campaigns utilize Google’s vast display network to display ads across Google, YouTube, and other websites.

Display ads are advantageous because they target audiences strategically, target customers earlier on in the buying cycle than search campaigns, and have automation features. Smart display campaigns are also available. Moreover, there are three primary display ads: responsive ads, uploaded image ads, engagement ads, and Gmail ads.

Furthermore, shopping campaigns enable you to target users for buying your channel’s merchandise. App campaigns, on the other hand, are used for promoting iOS or Android apps. Finally, you can use video campaigns to create YouTube video ads. Creating a video campaign entails setting up ads by setting your goals and choosing the right audience based on ad placement options. Additionally, you must also specify an appropriate budget for your campaign and select one out of two bid strategies for ad positioning. However, if you want to learn more about promoting your YouTube videos with Google ads, you can get in touch with our Google AdWords experts at AudienceGain.

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