YouTube Music Video Promotion
Learn new and exciting facts about YouTube music video promotion in 2021. AudienceGain’s music video promotion services launch next month! If you’ve been browsing for YouTube music video promotions techniques, tricks, or services, AudienceGain has a treat for you! We shall be launching our remarkable services for music video promotion on YouTube very soon. You might as well go through the basics of music video promotion first, though.
Finally, we explain some rudimentary advantages of our music video promotion services, including authentic engagement, fast promotion, targeted promotion, cheap cost, and increased visibility.
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How is music video promotion different?
We are aware that music video promotion is sharply different from promoting any other video on YouTube. This is because of YouTube’sYouTube’s spectacular music streaming platforms: YouTube Music and YouTube Music Premium. Therefore, YouTube music video promotion is concerned with YouTube Music and YouTube Music Premium for countries where these platforms are currently available.
Launched in 2015, YouTube Music is a subsidiary of Google with a specifically designed interface for streaming music. The intricately coded algorithm for YouTube Music connects users to their favorite genres and artists based on recommendations around genres and playlists. In addition, the specially-designed algorithm allows YouTube Music to even recommend music to users based on their current activity or location, etc. So, for example, YouTube music could recommend exercising videos or playlists if that’s what you’re doing! Pretty crazy, right?
Moreover, YouTube Music also allows users to add music to their libraries and save music videos from their favorite artists or genres. You can learn more about YouTube music by visiting this link.
However, YouTube Music is currently only available in a limited set of countries and territories.
YouTube Music Premium
YouTube Music Premium is a level up from YouTube Music that costs $9.99 per month. It has certain unique features such as ad-free music, background play, audio-only mode, and the ability to download and listen to music offline. Moreover, YouTube Premium Music also travels with you when you move to a country where it is not available so that you can continue to enjoy your content. In addition, you can also shuffle your downloads.
Therefore, promoting your videos to include YouTube Music and YouTube Music Premium users would certainly help grow your channel. Moreover, garnering views from YouTube Music Premium viewers would pay more per view for your content. So look to promote your music videos to reach YouTube Music Premium users for profit maximization.
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YouTube Ads for music video promotion
Moreover, YouTube music video promotion heavily relies on YouTube Ad campaigns. In Part 2: YouTube Promotion Services, we outlined video ad campaigns as an effective strategy for promoting your YouTube channel. The same method applies to YouTube music video promotion because video campaigns are the best means to advertise your channel and reach new viewers.
Types of Ad Formats and relevant efficacies
Firstly, to use YouTube video ad campaigns for YouTube music video promotion, you should be aware of the different ad formats available on Google Ads for YouTube. These are of six types:
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Bumper Ads
- Video Discovery Ads
- Outstream Ads
- Masthead Ads
#Skippable In-Stream Ads
Skippable in-stream ads can be added before, during, or after similar music videos to drive engagement with your music channel. However, users can skip these ads after 5 seconds. Moreover, skippable in-stream ads appear on YouTube watch pages and across websites and applications running on Google Video Partners. For this ad format, you pay if:
- the user interacts with your music videos or channel.
- Or if the user watches the first 30 seconds of your ad.
- Otherwise, if the user watches the entire ad if it’s shorter than 30 seconds.
Moreover, to use skippable in-stream ads, you need to choose the following goals when starting a video ad campaign:
- Sales / Leads / Website traffic
- Brand awareness and reach
- Product and brand consideration
#Non-Skippable In-Stream Ads
Non-skippable in-stream ads are used before, during, or after other videos on YouTube, and users can not skip this type of ad. Non-skippable in-stream ads are around fifteen seconds long, and you pay based on impressions. Moreover, you must select the Brand Awareness and Reach goal when setting up your video ad campaign to use this ad format.
You can use bumper ads to reach viewers with a short, memorable message. They are 6 seconds or shorter and can be added before, during, or after another video. Users can not skip these ads, so you pay based on impressions. Bumper ads appear in YouTube videos and across websites and applications running on Google video partners. In addition, some bumper ads also appear on YouTube TV, depending on their eligibility. Finally, you must choose the Brand Awareness and Reach goal to use this ad format in your video campaign.
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#Video Discovery Ads
Video Discovery ads are very beneficial for YouTube music video promotion. This is because this ad format allows you to promote your music videos in places of discovery. This includes next to similar videos on the YouTube homepage or as part of a YouTube search result. In addition, video discovery ads consist of a thumbnail from your video with some text. These ads use their thumbnails to invite people to click and play the ads. Therefore, you are only charged for an ad if a viewer plays it. Moreover, it would be best to choose the Product and Brand Consideration goal to use video discovery ads.
Outstream ads are not available on YouTube. Therefore, we shall not cover them in this article.
You can use masthead ads to reach a massive audience within a short period. However, masthead ads are only available on a reservations basis through a Google sales representative. One can use this ad format for desktops, mobiles, and TV screens. Moreover, YouTube charges you for masthead ads on a cost-per-thousand-impressions (CPM) basis.
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Video Campaign Subtypes
Video ad campaigns on YouTube are classified into three primary subtypes. The categorization is based on how you want to reach people, where your campaign runs, and which ad formats you can use in your campaign.
#Sales / Lead / Website Traffic Campaigns
This video campaign subtype is very effective for YouTube music video promotion because its primary purpose is to drive interactions and relevant conversions on your website or channel. This subtype consists of two subcategories:
TrueView for Action Campaigns
TrueView for Action campaigns is the old form of the Sales / Lead / Website Traffic video campaign subtype. Starting from early 2022, YouTube will convert all TrueView for Action ads to video action campaigns. TrueView for Action campaigns help drive interactions and conversions. They use calls-to-action (CTAs), headline text overlays, and end screens to your video ads. Moreover, TrueView Action campaigns are very effective because they allow users to interact with your channel as much as possible. In addition, users can even share their contact information or take other relevant actions through the TrueView for Action ads for your music videos.
Video Action Campaigns
Video Action campaigns are an upgrade from TrueView for Action ad campaigns. YouTube music video promotion is made easy with video action campaigns because they take the best features of TrueView for Action campaigns and scale them to more places on YouTube and other off-app platforms. Moreover, all of this is possible within just one video action campaign!
We can display video action campaigns on three main areas: the YouTube Home feed, the YouTube watch page, and Google video partners. In addition, you can include Skippable In-Stream ads, Non-Skippable In-Stream ads, and Video Discovery ads in this type of video campaign subtype. Video action campaigns are very beneficial for YouTube music video promotion for the following reasons.
- They drive more conversions on and off YouTube while optimizing for the lowest CPA simultaneously.
- Moreover, video action campaigns also help you improve campaign performance by reaching new viewers through combining ads from the YouTube Home feed, the YouTube watch page, Google video partners, and more.
- Finally, the most significant advantage of video action campaigns is that you can run ads in multiple places through one campaign without setting the budget and bids for each inventory source.
#Product and Brand Consideration Campaigns
This video campaign is beneficial for promoting products and brands and therefore is not very useful for YouTube music video promotion. However, it allows you to show ads to your customers in a particular sequence, an exciting feature. Moreover, if your music videos have merchandise, you can use TrueView for Shopping ad campaigns to advertise your products. In addition, you can also use ads specifically designed to drive interactions and engagements using the Product and Brand Consideration video campaign subtype.
#Brand Awareness and Reach Campaigns
This video campaign subtype is also helpful for YouTube music video promotion. This is because it allows you to use four different ad formats:
- Skippable In-Stream ads
- Non-Skippable In-Stream ads
- Bumper ads
- Outstream ads
Moreover, you can tell a story via your ads by placing ads in a particular sequence for viewers using the Brand Awareness and Reach video campaign subtype.
Advantages of AudienceGain’s YouTube music video promotion services
Finally, we take you through some pertinent advantages of opting for AudienceGain’sAudienceGain’s remarkable YouTube music video promotion services. We base our music video promotion services on using YouTube ad campaigns to advertise your music videos and promote your channel to new viewers. This section of the article outlines why you should consider our music video promotion services.
Firstly, our music video promotion services guarantee authentic user engagement for your channel. This is because we use the YouTube ads tool to garner genuine and authentic views for your channel. Therefore, you will not be getting any fake bot views from our service.
Moreover, AudienceGain’sAudienceGain’s YouTube music video promotion services produce fast results. This is because we use nuanced marketing strategies suited to your channel and genre of music. Therefore, you will see channel growth after merely a few weeks of using our service.
In addition, we also heavily rely on the targeted promotion of your channel by targeting relevant audiences. For example, we target viewers who have already visited your channel in the past or individuals who listen to similar artists or genres of music.
Moreover, our YouTube music video promotion service is very cost-effective, not to mention time-saving. By using our promotion services, you can grow your channel organically and at low costs without having to spend too much time or energy yourself.
Earned metrics for analysis
Finally, AudienceGain also uses earned metrics to analyze how well music video promotion is going for your channel. This allows us to determine the strengths and weaknesses of your channel’s optimized music video promotion campaign to make relevant changes and improve campaign performance.
To Sum it up,
In conclusion, YouTube music video promotion is different from general channel promotion because YouTube Music and its Premium equivalent exist for music videos on YouTube.Therefore, your music video promotion needs to be on these platforms. Moreover, we use YouTube ads to promote music videos through video campaigns. There are six main types of ad formats, out of which five are available on YouTube:
- Skippable in-stream ads
- Non-skippable in-stream ads
- Bumper ads
- Video discovery ads
- Masthead ads
Furthermore, you can use video campaigns on YouTube to promote your music videos. There are three primary video campaign subtypes: Sales / Leads / Website Traffic campaigns, Product and Brand Consideration campaigns, and Brand Awareness and Reach campaigns.
Finally, we recommend our YouTube music video promotion services for your music channel because we garner real views for your channel, produce fast results, and use targeted advertisements to promote your music videos. In addition, our services are also very cost-effective, and we use earned metrics for analysis to reach optimal campaign performance for video ad campaigns for your music videos. However, if you want to learn more about our YouTube music video promotion services, then you can get in touch with our YouTube channel promotion experts at AudienceGain.
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