What Is Trustpilot? The Complete Guide To Trustpilot Reviews

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What is Trustpilot? This is the recent question that so many people ask Audiencegain about a popular website for reviewing the goods and services of every enterprise. Because of the traits of this website so significant companies take advantage of that and give a convenient guide to the customer. Let’s find out about Trustpilot.

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1. What is Trustpilot?

Trustpilot was founded in 2007 with the goal of developing an independent trust currency. They are a digital platform that connects businesses and consumers to foster trust and collaboration. We’re open to everyone, free to use, and built on transparency.

Trustpilot hosts reviews to help consumers shop confidently and provide valuable insights to businesses to help them improve their experiences.

The more consumers who use our platform and share their own perspectives, the richer the insights they give businesses and they more chance to win consumers’ trust around the world.

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Trustpilot is a platform that connects businesses and consumers

2. What are the purpose of Trustpilot?

Trustpilot is an online review community that connects businesses and consumers through genuine customer feedback on their purchasing and service experiences. They want to assist businesses in collecting reviews so that they can engage with their customers, solve problems, and achieve success by improving their services. They also want to help consumers learn about businesses to make informed decisions when purchasing goods and services. Those things are:

2.1 Experience sharing

They believe that customers should be able to freely share their experiences because it increases transparency, fosters relationships, and builds trust. Because when businesses respond to customer feedback, whether positive or negative, they demonstrate that they care and earn their customers’ loyalty.

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Experience sharing

Trustpilot will help you navigate the online marketplace and find a business you can trust the next time you want to buy a product or service. Use Trustpilot to make confident purchasing decisions.

2.2 Open and free for everyone

Trustpilot hosts user-generated content in their open and accessible online community. Anyone can write a product or service review. Everyone can speak, they work as a platform to ensure that all reviews are free of censorship and manipulation, so you can be confident that you’re reading a real review written by a real customer.

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Open and free for everyone

You may also like: How Does Trustpilot Work? Overview Of Important Information

2.3  Building trust

When asked about the origins of Trustpilot, Founder and CEO Peter Holten Mühlmann say He explained how greater transparency in reviews can benefit everyone:

“I started Trustpilot so that when people like my friends or my mom buy a trip to France or a new kitchen online – I want them to have a great experience every time they buy something.” I want it to be simple for them to recognize that they are dealing with a reputable company.

And I’m also very motivated by assisting companies in getting to know their customers better and winning because they go above and beyond to deliver that great experience every time.”

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What are the purpose of Trustpilot?

2. Why are Trustpilot reviews important for your business?

Nowadays, searching for information about the competitor’s business or the company that we are concerned about is very important because it directly affects the development of our business or impacts the purchasing decision of customers. When you know about the benefits below, the question “what is Trustpilot?” becomes superfluous.

3.1 Trustpilot is a valuable data source for brands

The advantages of Trustpilot differ depending on the user type. Trustpilot’s most obvious and straightforward benefit is that it strengthens the consumer’s voice. Consumers can criticize or praise a brand for the service they receive, putting pressure on the brand to solve a problem while also informing potential customers about the brand and product.

Furthermore, Trustpilot is a valuable data source for brands and entrepreneurs to evaluate their own performance. Companies that monitor consumer reviews regularly can take actions such as identifying service flaws and improving the service quality. Hundreds of thousands of dollars in research budgets have already been saved.

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Trustpilot quite important

Trustpilot allows people who have used products and services to share their honest opinions with others in as much detail and in their own words as they want. It also provides a unique opportunity for businesses to gather feedback through honest and detailed comments buy verified Trustpilot reviews.

Here is some useful information provided by Trustpilot to business owners.

  • Your customer satisfaction level
  • Capability to evaluate customer feedback based on the level of satisfaction
  • Capability to investigate positive and negative comments by filtering concepts
  • Understand what your customers think about your competitors
  • Your competitor’s strengths and weaknesses

3.2 Measuring your consumers

What your customers say about you reveals their opinion of you. They had previously discussed the difficulties in obtaining honest feedback from customers. They discuss some of the benefits of regularly monitoring Trustpilot consumer reviews.

Furthermore, consumer research frequently takes into account changing consumer opinions. However, change is constant in the ordinary course of life. One of the most significant benefits of following Trustpilot regularly is determining whether your customers notice changes in your products and services.

What do people like most about your company?

Your most admired characteristics are probably those in which you outperform your competitors and the market average. You can identify the features that need to be highlighted in your communications by identifying your strong points. As a business manager or owner, you can also manage your time and budget investments in areas that require improvement. 

It is difficult for businesses to distinguish themselves from their competitors, especially in a competitive environment. You can distinguish yourself from your competitors by identifying unique topics that satisfy your customers in these areas and offering them to other customers.

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Finding the thing that you like about your company

What do people dislike about your company? 

Finding the most common complaint from your customers and identifying your weak points will allow you to conduct a qualified SWOT analysis. You can better manage your product and service portfolio by identifying the areas that require improvement. Successful businesses maintain their customers’ attention by constantly improving their products and services and fortifying their positions in competitive situations.

By responding to reviews, you can strengthen your relationship with your customers

Communication is a two-way phenomenon. As a company that has processed millions of consumer reviews, they know how cruel consumers can be. However,  they see that consumers are more moderate when interaction occurs. In addition, you can turn satisfied customers with your business into loyal customers through communication. Starbucks is the best example of this, they have succeeded by finding a way to engage each of their consumers.

Leverage genuine reviews to attract potential customers

The proclivity of consumers to read reviews before purchasing demonstrates that Trustpilot can be used as an indirect marketing tool in addition to a channel for measuring yourself.

More comments about you may indicate that many people use your products and services. This factor could lead undecided customers to a business that others prefer. 

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Use testimonials to convince your potential customers

Businesses must first understand their customers.

Millions of people now use the internet to leave feedback on businesses and services. These reviews can help businesses determine how satisfied their customers are with their service or product. Trustpilot is one of the most convenient platforms for businesses to understand the levels of satisfaction of their customers.

4. How does a Trustpilot Review work?

“Trustpilot is free for consumers – anyone can go in and see what other people think and leave their own opinion.” We have a free product and a paid product for businesses. Any business can invite its customers to leave a review for free, companies can respond to the reviews, and businesses can learn from what their customers think of them.

We allow companies to display the reviews for paid services on their website, where they can hopefully use them to win more business.

Companies can automate many manual processes, which saves them money, and then we provide them with more sophisticated insights about their customers, which they can use to take action and thus improve their business,” says Peter Mühlmann, Trustpilot’s Founder and CEO.

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Trustpilot is completely free to use for consumers

5. How to get a High-Quality review on Trust Pilot?

Below are some tips for you to get a high-quality review if you want to be great on Trust Pilot:

5.1 Provide helpful, constructive feedback

A good review includes enough information to give others a sense of what happened. Describe the factors that made your experience positive, negative, or mediocre. You could also discuss what the company is doing well and where it can improve. But keep in mind to be courteous and friendly!

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Get high-quality review

5.2 Talk about a variety of factors, including customer service

Increase the usefulness of your review by mentioning your overall experience, including the level of customer service you received. Tell everyone about how helpful the company was! Focusing on just one aspect, such as product quality or delivery options, provides readers with limited insight.

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The range of factors includes customer service

You may also like: How To Get Trustpilot Reviews? Do 5 Simple Ways Now

5.3 Detailed, specific and honest

There’s no rule against writing a review in a few words, but the more specific you can be, the more likely the review will be useful. We recommend writing from your own unique point of view, keeping it honest, and sticking to the facts. Put the reader in your shoes.

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Please write a review honestly

5.4  Skip links and personal information

Trustpilot reviews must not include personally identifiable information such as name, phone number or address. We also don’t allow reviewers to use their reviews to advertise other businesses.

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Permit reviewers to use their reviews to promote other businesses

5.5 Keep it civil and friendly

We don’t moderate or censor reviews before they’re posted because we believe most of our users are sincere. However, posting an online review makes it public. As a result, the same rules apply to customer reviews as to any other type of published opinion.

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Keep your reviews civilized and friendly

The right to free speech allows you to express yourself, but there is a line between appropriate and inappropriate expression. At its most extreme, the law prohibits defamatory statements. This includes accusatory statements that are false or have yet to be proven true.

5.6 Please update your review if necessary

You can edit your review to reflect a changed opinion or the issue has been resolved, or write a new review if you have a new experience with the same company.

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Feel free to update your review

You can edit your review as the relationship evolves to reflect the experience that opens up to continuing subscription services over time. We allow businesses to invite their customers to review them as soon as they sign up. However, in some cases, users may wish to return and edit their review to reflect a more complete picture of their overall experience or a changed opinion.

5.7 Check if you have selected the correct domain name or company

Check that you’re posting your review in the right place. If a company has claimed their Trustpilot profile, there is usually information about that company on the right-hand side of the profile page that can help you decide whether this is the company you want to review.

Trustpilot is a free platform for businesses. Even though reviews are public, there is no guarantee that the reviewed.

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Before posting your review check that you posted in the right place

5.8  Proofread your review

Before posting, make sure your review is readable, makes sense, and has no typos, but many reviews contain errors. Remember to quickly go over your text before clicking “submit”!

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The above is the explanation needed to answer the question “What is Trustpilot?” and the benefits if you use Trustpilot. Please refer to this resource as it is essential for you. Audiencegain hopes you can receive useful information about the Trustpilot review and be confident in future review activity.


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