What is the best time to post on TikTok 2023?


TikTok is one of the most popular platforms nowadays. If the creators want to maximize their influence, they must know about the best time to post on TikTok. By figuring out the best time, you can increase engagement on your videos, ultimately attract new followers, and skyrocket the number of TikTok fans.


What is the most suitable time to post on TikTok?

Why do posting times matter?

Content creators consider the best time to post on TikTok as a significant determinant. Because more people you can get to watch and engage with your content within two hours right after uploading it, your videos would be shown to larger audiences. New users also tend to watch your videos because of the natural increased social proof from others.

Virality is about having the right content in front of the right people at the right time. 

If you want to build a real community, you must understand when you should upload on TikTok.

Some mistakes about what’s the best time to post on TikTok

Some creators have great content, but they get decreased views. On the other hand, some small TikTokers have similar videos but still reach thousands of views. So what is the difference?

What to do if I have so many cool ideas but cannot get high views as expected?

Two practical ways for this problem might be to repost and never hesitate to make drafts. It is pretty helpful to repost something that has already worked. You should change the hashtag, change the description, and wait for the best time to re-upload it. You can get the videos from others by easily downloading them from TikTok. But remember to note down the name of the owners.


Reposting your clips in a reasonable time can get more views on TikTok.

Moreover, do not record your content and put it out right after finishing. Instead, you should save those 30, 40, or 60 minutes as drafts. And then, when figuring out the most suitable time, you can take advantage of what you already have. Never underestimate any idea that pops into your head.

How long should I be waiting in between posts during the best time to post on TikTok?

According to the current TikTok algorithm, you should wait 30-10 minutes in between posts, even it is your prime time.  Because TikTok would not push your video continuously, even you already have a huge number of followers or your content is viral enough. 

For example, you have ten ready clips, and then you decide to upload all of them in your prime time. Of course, you expect that your audience can view all those posts by scrolling down at that time. But Tiktok disagrees with your move. This platform would not let your videos be shown up based on the time; TikTok picks one or two of your videos, then moves to other creators.

This algorithm is also quite understandable because it is fair to all content creators. So do not try to upload a bunch of posts on your channel at one specific time. It is a waste of your content but still cannot get high views.

The three A to posting on TikTok

To find the right time for your own channel, let’s take a look at the three A factors. Then, you would understand how they contribute a lot to the best time to post on TikTok.


Three A factors that closely relate to the best time to post on TikTok


According to recent studies, the hours between 1:34 AM and 2:24 AM on Saturday are the optimal times to post on TikTok. But it is different for nearly every account because all TikTok users cannot be in the same geographic area, and the content creators might have some specific target audience groups.


You should take a closer look at TikTok Analytics.

That is when TikTok Analytics comes in handy. It helps you identify when your existing fan base is most active. Of course, the bigger your audience gets, the more valuable this data becomes.

You can have a more detailed view of your customer groups. Based on that, you can map out your own strategies from time to time, and build your brand in the long run.

It is available for TikTok Pro Account. After upgrading, all you have to do is go into the Private And Setting part, choose Analytics to access the information about your audience.

The analytics show when the viewers are most active, helping you analyze your primetime. You should post at least one video a day, regardless of how many videos you have, on the time that you find it is most profitable.

And remember to follow the TikTok analytics regularly. Take note of upload time weekly. Also, you should keep track of the best creators in your niche. Learning from yourself and learning from others will equip you with a lot of tips and tricks.

So, get familiar with your analytics now to know the impact of your TikTok account.


TikTok has a global user base, so you need to ask yourself this question: Who am I trying to reach? 

To be more specific, not only figure out what your followers want, you need to know where your audiences are located. For example, you can see in the Analytics part, a good percentage of the people who seem to like your content are from a specific area. 


Analyzing your audience is essential to find out the best time to post on TikTok.

The time difference matters a lot because no TikToker wants to post when his audience is asleep. So, in order to reach particular TikTok fans, you might convert the timezones. This task is quite simple to handle. What you need to do a quick Google search to find the time zone, then convert that time into your time zone.  

However, it is not one task that suits all scenarios. You definitely cannot afford every type of audience. Therefore, you might want to build a Content Schedule around the most significant territories that your fans are from. Getting to know who they are and where they come from might mean a lot to the time they tend to engage.


It is essential to know about the availability of your audience. There are some typical facts that you should pay attention to. For example, people tend to go online in the morning during lunch break, or in the late evening, they are usually at home relaxing and browsing their social networks. 


Weekends and holidays are also times when to splurge their time on the Internet.

Here is some potential time that might work out:

  • From 10:00 AM to 11:30 AM: It could be the best time to post on TikTok because it is early enough in the day. Your post still has a chance to appear in the news feed until the evening.
  • From 12:00 PM to 2:00 PM: It is lunchtime. When addiction to social media has recently become a worldwide phenomenon, people prefer to be on the phone and zoom in on their own thing. That is the time they probably turn to TikTok. 
  • From 4:00 PM to 6:00 PM: It might be the tea break time that everyone is looking for after a long day at work. Engage them with short clips to relieve the stress.
  • From 7:00 PM until night: It could be the decompressing time of people. They want to “escape” from everyday life activities. 

Consider that information and decide how often you should post on TikTok. Then, after getting the suitable times, if you take action and apply those tips consistently, you would be on your way to growing your audience community. 

How many times should you post on TikTok?

Posting 2-5 times per day might be the standard for almost all top TikTok creators. On this platform, it offers enough time to remain omnipresent in front of your audience. Also, it is not too much to appear on the screen that makes you burned out.

After knowing clearly about your optimal time, you should spend 80% of your content on these hours and save the rest 20% for the random times. It is acceptable when you are not afraid to test yourself.

Every post is about trial and error. And, fundamentally, you want the process to be enjoyable but not tedious. That is why variety leads to virality, which means you can try mixing things up. Make sure that you can balance between quality and quantity.

In conclusion

The best time to post on TikTok, including good hours for your account and ideal posting times, is a determining factor that affects a lot on your TikTok channel’s influence.

If you are a promising content creator and want to improve consistently every day, do not hesitate to contact AudienceGain. We provide various valuable information from the supporting experts and numerous services that meet your long-term development needs.

Sign up to our website immediately to get the best experience!

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