How To Do Keyword Research For YouTube Videos To Rank Number 1


To reach the optimum audience for your services when you make a YouTube video, you must effectively use the keywords. In this post, we’ll show you what keywords are, why they’re important, and how to do keyword research for YouTube videos to increase views and subscribers.

how to do keyword research for YouTube videos

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Why is the keyword important?

YouTube keywords are words in your video description, title, or anyplace else on YouTube that tell the algorithm what your video is about. Because keywords might be a series of words or a phrase, the name “keyword” is a little misleading. Long-tail keywords (longer keyword phrases) often have higher conversion rates and less competition than shorter keywords.

After conducting keyword research to find the finest keywords for a topic, you can use those keywords to generate highly targeted content for your audience and grow your YouTube channel’s subscriber base. This enhances the chances that your video material will appear in YouTube searches, resulting in more traffic for your company.

How to do keyword research for YouTube videos

There are several methods for locating keywords for any subject. The cost and effectiveness of different methods can be quite different. Here are a couple of methods for locating keywords relating to your topic:

  • Use the autocomplete tool on YouTube. Start putting any phrase into the YouTube search field, and you’ll see that YouTube provides numerous similar keyword recommendations beneath your search.
  • Make use of keyword research software. You can use a variety of tools to find keywords for any topic. Some of the tools are free, while others need a monthly fee. Semrush, VidIQ, TubeBuddy are the popular options.

Tips to do keyword research for YouTube videos

Find an idea with outlines and YouTube autosuggest

If you have no thoughts on what video topic to begin then try to map out a hierarchy of topics. This is the first step of how to do keyword research for YouTube videos.

Your initial instinct may be to target broad themes with high search volumes. The issue is that if you make videos about issues that are too broad, you’ll attract an audience that isn’t interested. Similarly, if you make videos about super-niche themes, you won’t draw enough viewers. That is why you need to determine the topic you will pursue.

If you’re having trouble doing this manually, try using the wildcard (*) operator with YouTube autosuggest.

Try the Alphabet Game on YouTube’s Search Bar

The alphabet search game is also a fun option. Simply add one letter to the end of a keyword or phrase that you’re familiar with. After that, repeat this technique for the full alphabet.

For example, “how to make slime” and the letter “A” would be typed in. Then continue with “how to make slime” plus the letter “B.” With this technique, you may locate an astounding number of long-tail keywords.

Locate the LSI Keywords Related to Your Video

The LSI keywords (latent semantic indexing) can help your channel be found on Google. So, how do these unique terms function?

Do a Google search and scroll all the way down to the bottom of the first page of results. You’ll notice a lot of terms that are linked to your original query. These are your LSI keywords, which provide yet another way to improve your channel’s discoverability.

And Google will promote your content at the top of search pages if you make high-quality films (with strong keywords). Consider all of that free traffic directing to your videos!

Look for popular terms

Did you know that thousands of YouTube creators are looking for the appropriate keywords? Unfortunately, some expressions are overly competitive as a result of this. Hundreds of thousands of videos about “how to unblock a toilet” may be found on YouTube.

That is why you must research popular keywords in order to stand out from the crowd.

There are numerous methods for locating trending subjects in general. You can use a tool like Google Trends to find out what’s popular in your area. Then go to YouTube to see whether it’s also trending.

Better yet, keep track of select terms that are related to your channel and be notified when they become popular.

Use keywords with a smaller audience group

You may believe that a channel with 50 subscribers has nothing to teach you, but you are mistaken! Small authors have gotten thousands of views simply by choosing the appropriate keywords. Imagine what those keywords could do for you if they’re working for them.

Within your niche, try to discover a similar ratio of views to subscribers. It’s a great place to start if you’re looking for keywords. And don’t forget to look at the entire title of the video to find some extra keywords.

Use the active YouTube keyword explorer

“How to do keyword research for YouTube videos? Which YouTube keywords are the easiest to target? Which ones are so competitive that they’re not worth using?”

There’s just one way to find out: use YouTube to look up the search volume of any phrase. Knowing what tools are available to make the process easier is important in finding the best YouTube keywords. Here are a few available options to make your research process go more smoothly.

  • YouTube Analytics

When it comes to determining search intent, the first place to look is YouTube Analytics. This will frequently provide you with insight into what your current audience is doing and what they wish to see in future films. The rest of your keyword research can then be based on related topics.

  • Google Trends

The majority of video makers are unaware that Google Trends includes a separate tab dedicated to YouTube content. This will give you an indication of how popular a specific subject is, as well as any connected searches. If you’re doing keyword research, this is useful because it shows you what relevant keywords to look for to pair with the ones you’re already using.

  • Google Ads Keyword Planner

We now know that this is a generic SEO technique that isn’t only for YouTube. But remember how we said there’s a lot of overlap between basic Google search and the video platform?

You can strive to develop films that will show up in general search if there are enough people searching for your keywords, which still corresponds to a larger audience and more views. It’s also free to use, which is ideal if you’re just getting started or are on a tight budget.

Related articles:

How To Do Keyword Research For YouTube Videos with AudienceGain

You can improve traffic and develop your channel audience by taking control of your keywords and employing them effectively. If you want to learn more about how to do keyword research for YouTube videos and gain the first ranking in the search results, call us immediately to get more valuable tips and advice for your own channel.

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