The Best Niche for Growing on TikTok 2021


Contrary to popular opinion, the best niche for growing on TikTok is not dancing videos anymore! Here, we inform you of the latest best niche for growing on TikTok as of August 2021.

In the past, we have seen various niche trends on TikTok for a while and hold the title of the best niche. However, being the fastest growing social media platform in 2021, the title of the best niche is always transient and often very short-lived.

This article guides you through the latest best niche for growing on TikTok in 2021. We outline three pertinent niches from the most popular to the least: storytime, prank, and public. Firstly, we delineate storytime videos that include the significance of hooks and different fields for these videos. Such fields include finance and stock market videos, art and music reviews, and product reviews.

Then we elucidate prank videos, with stress upon prank videos involving people in public. Followed by this, the article delves into public videos. Finally, we also guide you through switching your niche on TikTok.

Today, the best niche for growing on TikTok is shaped by various factors, including the most significant growing audience on TikTok in 2021, which surprisingly is not Generation-Z folks. Instead, it is millennials aged 25-34 years. Guess everyone’s springing to TikTok now that they know how good it is for marketing, going viral, and becoming famous!

However, in addition to the best niche for growing on TikTok, you must ensure two crucial things to build your brand and increase your TikTok following:

  1. Your videos must be trending regardless of your niche.
  2. Secondly, most of your videos should be getting a high amount of watch time.

The Best Niche for Growing on TikTok 1: Storytime Videos

First on the list of best niches for growing on TikTok as of August 2021 are storytime videos. If you use TikTok regularly or weekly or so, you’ve most probably run across storytime videos once or more. Storytime videos are all the rage these days. The best thing about storytime videos is that this is a very diverse field that caters to many different types of niches.


However, one of the most significant parts of storytime videos is the hook. However, contrary to how most hooks are used for videos, there must be hooks before and after the video for storytime videos. This is to keep the audience engaged and attract new viewers to the storytime channel.

Therefore, the best niche for growing on TikTok requires starting and ending your storytime videos with fantastic hooks. An excellent example of an end-hook is a cliffhanger. If you could somehow integrate this with your CTA, then you could do wonders with your storytime videos.

Different Fields

Moreover, storytime videos are excellent for catering to various fields. For example, a famous TikToker with a storytime channel, Graham Stephen, creates storytime videos for multiple areas, from finance to real estate.

#Finance and Stock Market Storytime Videos

Finance and stock market storytime videos are at the top of the list for the best niche for growing on TikTok as of August 2021. This is a new intake on making finance and stock market information available to new audiences, such as Generation-Z and other individuals generally unaware of such metrics and trends.

#Art and Music Reviews

Moreover, you can also try out art and music reviews for storytime videos. This is one of the best niches for growing on TikTok. For example, you could create reviews on new singers, rappers, songs, or albums. These sorts of videos are prevalent amongst young people and are also trendy on TikTok these days. So, this is a good option for you.

#Product Reviews

Finally, you could also go for product reviews as one of the best niches for growing on TikTok in 2021. Now, please don’t get me confused. This field is not too popular on TikTok, but it does slightly work for some niches. Makeup videos, for instance, require some degree of branded content. However, you could go straight for product review videos and aim to shift some of the YouTube audience for product review videos to TikTok. However, you would have to plan carefully because your TikTok videos should not be too long. Longer than 30 seconds is problematic, although up to 45 seconds is doable.

The Best Niche for Growing on TikTok 2: Prank Videos

Second, on the list of the best niches for growing on TikTok are prank videos. Prank videos are trending these days, and on top of that, they tend to attract large audiences. If you use TikTok often, then you’ve probably come across prank videos a few times. Prank videos are also pretty famous on Facebook and YouTube. It’s a niche that generally does well. That’s because funny videos online generally do well with audiences.

However, prank videos also require good hooks like storytime videos to attract audiences. Having an enticing hook is crucial to get people to watch and share your prank videos on TikTok. As a result, prank videos usually receive massive engagement on TikTok. Additionally, you do not need a lot of original ideas for this niche. Instead of coming up with new content, you can attempt to do better recreations or redos of famous prank videos.

It is always good to hop on trends and create funny trending content to expand your audience on TikTok. However, remember that there’s no need to recreate the wheel. Instead, just try out different popular trends and pranks. One such excellent idea is doing pranks in public, or with your friends or family, etc.

Pranks in Public

Pranks in public are also one of the best niches for growing on TikTok in 2021. Such videos generally go very viral. However, remember to be courteous, especially if your videos involve strangers. Moreover, take caution during COVID-19 social distancing measures.

The Best Niche for Growing on TikTok 3: Involving People/Public Videos

Third, on the list of best niches for growing on TikTok as of August 2021 are public videos or TikTok videos involving people. One such niche we already encountered in the last section, i.e., public prank videos. However, you could also try various other activities involving people, such as interviewing people.

Involving people always trends well and has high viral potential on TikTok. Additionally, public videos do not require a lot of work. You just have to talk to and engage with people. However, always remember to incentivize engagement for every post that you create.

One great example of a TikToker who got famous for making public videos is Tuvok.

Changing Your Niche

Finally, if you feel like your current niche is not the best niche for growing on TikTok, then you can switch your niche at any point, with any number of followers. It doesn’t matter! Don’t listen to people out there discouraging you from switching your niche. It’s never a bad idea to do so; if you are not growing on TikTok, it is good to change your niche to attract a whole new set of audiences.

In A Nutshell

To sum it up, the best niche for growing on TikTok in 2021 is storytime videos. These videos require engaging hooks for both the beginning and the end. In addition, they cater to a diverse range of fields such as finance and the stock market, art and music reviews, and product reviews. The second best niche for growing on TikTok is prank videos. Again, this trends well on TikTok and prank videos in public, involving people generally do very well in terms of reach.

Moreover, the third-best niche for growing on TikTok in 2021 is public videos involving people. Finally, we also guide you on switching your place at any point, with any number of followers. However, you can get suggestions to improve your TikTok niche or change your niche by signing up for AudienceGain’s remarkable TikTok services.

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