How to calculate and improve TikTok engagement rate


TikTok is a very new and most popular social platform among young people, especially the Gen Z. This social networking platform is still keeping a lot of secrets about how its algorithm works, rating and recommending videos, most importantly how it evaluates TikTok engagement rate.

Compared to other social media platforms, TikTok still has a huge potential to grow your online presence quickly. Since the amount of produced content is still small, TikTok helps content creators by giving their videos substantial organic reach. Plus, the creators will also have a lesser challenge when they want to increase their video’s engagement rate.

Let’s take a look at this article to see how to improve this metric for better visibility.

What is TikTok engagement rate?

In general, engagement rate is a metric that shows how many people have engaged with content that you have posted on social networking sites like Youtube, Facebook and in this case, TikTok.

Besides, while engagement rate shows the number of interactions with posts on social media, interaction in particular is calculated by the number of times TikTok users have viewed the video, hit like, share, leave a comment on, or click on the attach link on thư post (if available).

Up until this point, TikTok uses the following metrics to evaluate its engagement rate:

  • Average watch time (AWT):This is the average amount of time people spend watching your video. This metric will gauge your success in maintaining attention. * *
  • Video completion rate: are your TikTok videos being watched until the end? Or do your viewers re-watch it? How many times?
  • Likes/hearts: TikTok considers this the most passive way to engage with content, but it still factors in.
  • Shares: TikTok knows content is loved when it’s shared, favorited or downloaded to user camera rolls.

Why is TikTok engagement rate so essential?

According to Statista, a July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. U.S. influencers had an average engagement rate of 17.99 percent. In comparison, international TikTok influencers had an engagement rate of 15.86 percent.


Engagement rate on TikTok is easily increased compared to that of other platforms

Believe it or not, it can be said that at this point, increasing engagement rate on TikTok is the easiest compared to that of other platforms.

Indeed, the time it takes for you to reach virality or several thousand views for a video is relatively fast, while it doesn’t take long to record and just follow any hashtag challenge on TikTok then you already have a new video to post.

However, like most social networks, the higher the engagement rate, the better your TikTok’ account’s visibility. In addition, for businesses that use TikTok as a marketing tool, more views and likes means that they can easily sell and increase sales.

Also on the same token, the higher your engagement rate, the more successful brands will consider you and the higher they’ll be willing to pay if you partner with them to do affiliate marketing.

There are some arguments that a high engagement rate also means that the content you work on is of useful value to your viewers. In fact, this is also only relative. TikTok is becoming so prominent as it is now thanks to, say, transition videos, lip sync and cover dance with the main purpose of bringing entertainment to the viewers.

And that’s all, but it’s been watched over and over again and re-concepted many times in the creative community. This is fine, but if your content has a variety of viral and informative content, it will ensure more long-term growth.

Checklist to increase TikTok engagement rate

The more people who view, like, and comment on your TikTok video, the more people will see it on the For You Page (FYP). So in this section we will show you some more useful solutions for you to make your video on Tiktok attract more engagement and increase more views for your video.

Public setting


TikTok public setting

Just like many other social networking sites, adjusting your account public helps more users to access your videos. When you leave your Tik Tok public, at the same time, Tik Tok will also display your videos on feeds of other users. This is the first prerequisite to increase engagement for your account.

In order to do that, just follow 3 simple steps:

  • On the personal page, select on 3 dots in the top right corner
  • Choose the privacy management section
  • Then modify from Private to Public account.

Optimal time(s)

Which includes these two essential elements: what is the best time to post a video and how many times should you post a video per day. This is when TikTok Analytics comes in handy.


TikTok’s best time frame to post videos

TikTok Analytics is super beneficial for helping you identify when your fanbase is mostly active. As a result, get familiar with your Analytics, and how it impacts your TikTok’s account because numbers don’t lie.

Posting at the right time is important because the more audiences you can get to watch and engage with your content within the “golden time”, the more likely those videos being shown to larger audiences and new viewers watching your content due to the rising social credibility, as well as attention from them. This leads to a significant growth in the number of views and followers as well.

In terms of the video-uploading frequency, our recommendation is 1-3 videos a day. You can make more content if you want to, but that’s pretty standard for the majority of TikTok top influencers. Also, it’s enough time for you to stay connected with your audiences and not too much that you may be worn out from the pressure of constantly making videos.

High quality footage


TikTok high quality footages are highly appreciated

For video or photos, quality investment in video production will be very important while using a high-quality camera or a smartphone to record videos, because one of the few factors that almost all viral posts on TikTok have in common is high-quality footage.

To be more specific, most smartphone’s cameras these days are great, and so the video quality on them should be good enough for TikTok. But also make sure to add good lighting and sound effects if you’re speaking in your video.

In case you can’t have access to the proper daylight or if you love to shoot videos at night, investing in a soft box or buying a light ring can absolutely change your TikTok game.

Besides, please pay attention to the video quality to meet the HD standards or higher. Don’t make a video with poor resolution. Viewers will quickly drop off watching your video if the video quality and content are too bad to watch.

The rate of a blurred, amateurish-looking video is near zero, so posting high resolution videos increases your chances of getting high views, being recommended and so much more.

Furthermore, users like clean, aesthetically pleasing content across all platforms, and on TikTok, the first millisecond of your video can decide if it gets a lot of views.

Optimize your profile

Your profile is your own private space on TikTok for you to create, and establish your own identity. You will want your background to appear impressive and attract the eyes of your audience when they visit your profile.

Don’t forget the basic criteria of a TikTok profile: username, profile picture and videos. Video, obviously, you need to keep a daily video-posting schedule. As for the username, you’ll want to highlight your identity as a TikTok creator.

Choose a name that is easy to remember and easy to spell, preferably related to the content you do. Apart from that, try to name it similar to those of other social platforms you join. Later, you will definitely want to share your TikTok videos on Youtube or Instagram to reach more audiences.

The iconic collaboration of trends and catchy music tracks


Check out the hottest dance challenges and follow them

Tik Tok has an outstanding advantage compared to other platforms in which it allows users to insert music into video easily. The background music on Tik Tok is also creative and very diverse.

Instead of recording voice-only videos, you can try adding some music tracks. In addition, Tik Tok also offers a lot of interesting effects and is constantly updating daily. You can include some color or slow motion effects before uploading. This will keep users to stay at your video longer.

On top of that, each video should have a short description, so remember to attach content-related hashtags for TikTok SEO. For example, #foryou, #foryoupage, #fyp, #duet, #viral,… are currently the most trendy hashtags on the platform.

Adding hashtags will help videos easily searched and visible to viewers. If your video is appealing to the community, most viewers will click on your personal profile and follow your account.

Want to increase your TikTok engagement rate proficiently?

Engagement rate plays a very important role on any social platform. If you want your TikTok account to have a large number of followers, many video views, immediately apply the above methods on your process. Those are the premise to build a steadily developing TikTok account.

So to say, if you have any other questions on the article, sign up for AudienceGain right away and leave a comment right below to let us know.

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