What You Need to Know about TikTok for Business in 2021
TikTok has its own power when you, having zero followers, can get a million views just after one post. And it is not difficult to use TikTok for business to promote your brand effectively.
Benefits of using TikTok for business
TikTok is a video-sharing app where people can shoot, edit, and share short videos. Users upload and create their videos, varying from lip-syncing to dances, epic transformations, instructional videos, and so on. TikTok for business is such an excellent platform for brand awareness and finding customers with impressive special features. So let’s dive deeper into those exceptional functions of TikTok.
The For You page
TikTok is divided into two primary feeds. They are the For You page and the Following page. When opening the app, the main screen you see is the For You page, which is the equivalent of Instagram’s Explore page.
You can find a constant stream of new trends and videos that the TikTok algorithm thinks you will like on this page. The For You page can be where people spend most of their time in the app. The users consume content from people they follow and from people they don’t follow.
This function makes TikTok more powerful because TikTokers do not need to have many followers to expand the content on this platform.
Why is the For You page important to use TikTok for business?
- Approach the right customer: While scrolling down the For You page, you will find a multiple content dressed in Gen Z humor. Since the videos are short, it is easy to fall into one mindset and keep endlessly scrolling. So catching the current hot trend is not difficult, and it provides you with a more suitable method of reaching the target customers.
- Drive traffic to your channel: TikTok videos are highly addictive and can quickly go viral within hours. Therefore, once your potential customers and promoting methods are identified, the continued presence of your channel’s videos on the For You page will increase traffic and revenue.
Powerful Video Editor
The next thing you need to know about TikTok is that this platform provides a super cool mobile-friendly video editor. TikTok’s editing features are powerful, and they make it easy to transform a quick 15-second clip into something terrifically engaging. In addition, you can edit content right inside the actual app. TikTok is packed with cool video features and effects that make it one of the most easy-to-use mobile editors.
Why is the video editor essential to use TikTok for business?
- Attract target audience: The highlight of the videos on TikTok is the constant change. Before you get bored of one trend, another trend has emerged. Viewers never seem to get bored. TikTok allows you to reach your target audience by gender, location, age, interests, and other unique variables.
- Good at building brand awareness: If you successfully integrate your brand into trending videos, your audience cannot stop following your content and inadvertently form their impressions of your channel and products.
TikTok Pro Account
Switching to a Pro Account is simple and can bring you many benefits. TikTok analytics will help you get a better understanding of how your content is performing. You should enable this on your profile.
Why is Pro Account necessary to use TikTok for business?
- Offer customer insights: This tool provides an overview of your insights on details such as your weekly and monthly views, follower growth, trending videos, etc.
- Plan the long-term strategy: As with any platform, understanding how your content is performing is crucial for creating a successful strategy. Make sure to continue experimenting with starting to figure out what is working or what is not.
6 ways to use TikTok for business marketing
TikTok is gradually becoming a powerful weapon in the business industry. From targeting ads creation, insight reports, or ads management tools, TikTok can help every person in business reach more audiences. This platform automates the process of creating, delivering, and optimizing your ads.
Here are six types of TikTok ads and how businesses use them to promote their products and services.
6 types of TikTok ads: https://brands.joinstatus.com/6-types-of-tiktok-ads
Here are six types of TikTok ads that companies are taking advantage of this platform.
The first is brand takeovers. Brand takeovers are shown on the For You page as still images, gifs, or videos. Your ads will play as soon as a targeted TikTok user opens their app for the first time. They also include a clickable link driving to the brand’s landing page or a hashtag challenge in the app. If your content get the user’s interest, the user can click on the ads and reach to a page on your website.
TikTok accept only one brand to appear per day for each type of audience. That means a lot of eyes on your content with little competition.
However, since TikTok makes sure users see no more than one brand takeover per day, the coveted spot comes at a steep price.
TopView is also a advertising format of TikTok. It is built on the brand takeover concept.
TopView is almost the same as a brand takeover, except TopView ads become the first in-feed post after three seconds. That means the users are not bombarded with ads as soon as they have opened up the app.
In-feed native video ads
This video advertisement appears between user videos as users scroll through the For You page and take about 9 to 15 seconds.
In-feed video ads can be past or skipped, like other videos in the feed. They can also include multiple calls to action. In-feed native video ads should be full screen, and they should have a ton of impact to stop users from passing your content.
Sponsored hashtag challenges
Similar to the hashtag trends, hashtag challenges offer organic and sponsored opportunities that can grow TikTok for business. In addition, TikTok challenges are a great way to encourage user-generated content and build brand awareness on this platform.
A branded hashtag challenge is a fun and easy way for brands to collaborate and integrate with the TikTok community. When clicking on a sponsored hashtag, users are taken to a landing page with the brand logo, link to the website, brief description, and popular videos using the hashtag.
TikTok challenges are typically started by influencers who have a large following. But brands can also invest in creating a challenge and promote it through advertising.
Brands must have concrete goals when they create hashtag challenges. These might generate awareness for a new product, generate leads for new services, or increase general brand awareness.
Suppose you are looking for a bit of push towards your challenge from the platform. In that case, TikTok promotional support will offer a set time with a banner on the TikTok Discover page, helping users better understand the challenge.
Another way brands are getting their TikTok challenge to gain traction is by turning your hashtag challenge into a contest. For instance, your brand could offer a prize in exchange for challenge participation or award the best take on the challenge.
Hashtag Plus Challenge
Moreover, TikTok also offers an e-commerce feature called the Hashtag challenge plus. It lets the video viewers fo shopping for products right in the app. With the hashtag description and video feed, there is a separate tab labeled discover on landing pages, which directs users to the shopping experience.
If you are looking for a less costly alternative, working with influencers is another great way to help your TikTok for business.
For example, the popular milkshake machine, The Real Freal, partnered with famous TikTok creators to show off their creamy creations. Since the campaign, the TikTok account of The Real Freal has over 500,000 followers and over 200 million hashtag video views, with users showing off their milkshake.
In addition to hashtag-based marketing, influencers can include your product or service in their content to attract viewers directly.
TikTok also offers branded AR filters and lenses as part of their advertising mix. The video editor of this platform includes so many different effects and filters that TikToker can use to create eye-catching content. In addition, TikTok branded lenses allow brands to design their own custom filter and are a great way to encourage users to interact with your brand directly.
TikTok has wholly taken over the social scene, and there is no shortage of TikTok for business. Therefore, it is vital to choose the best advertising methods that align with your goals and make sense for your brand.
So, if you want to learn more about growing the channel of your business brand in the long term, visit AudienceGain immediately. We can answer your questions with a team of professional experts and various trustworthy services that meet your needs. So, sign up at our website to find out the best solution!
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