Why You’re Not Going Viral on TikTok (The Truth)


To go viral on TikTok, there are various factors one must consider. So here we tell you the top seven reasons you’re not going viral on TikTok. 

To go viral on TikTok, you should not be deleting your posts or making your videos private. Moreover, it is also harmful to violate TikTok’s Community Guidelines or get banned on TikTok. We summarize the TikTok Community Guidelines in this article for your convenience. Additionally, to go viral on TikTok, do not get banned from TikTok Live and make good quality videos. In that respect, we walk you through making videos that are trending. 

In addition, not getting enough watch time is also a reason why your content might not be going viral on TikTok. Therefore, you should consider ideal video lengths and watch time per length outlined in this section. Furthermore, not including enough keywords in your videos also prevents you from going viral on TikTok, which we conclude with. 

Deleting Your Posts

The first reason you’re not going viral on TikTok has to do with deleting posts. Most famous TikTokers advise against deleting your TikTok videos. When you delete your videos, TikTok doesn’t know what they’re putting out to people on the FYP. Therefore, the TikTok algorithm will not recommend the rest of your videos to viewers or rotate them to the For You Page. 

Image 1 Caption: Most famous TikTokers are firmly against deleting TikTok videos for going viral. 

Private-ing Videos 

Secondly, it is also a bad idea to private your TikTok videos if you want to go viral on TikTok. When you make a video private from the public, it essentially has the same effect as deleting a video. Therefore, if you make your videos private, the TikTok algorithm is less likely to rotate your public videos onto the FYP. 

However, it is perfectly okay to make your drafts private. This is because your drafts also form an essential part of how the TikTok algorithm recognizes you and categorizes your content. However, making your drafts private is still alright and not as disastrous as making your public videos private. 

Violating TikTok Community Guidelines

Thirdly, you might also not be going viral on TikTok because you violated TikTok’s Community Guidelines or were banned due to violations. In this respect, many TikTokers make a huge mistake in that they end up not appealing after they violate a Community Guideline and are banned. Instead, they delete the banned video or make it private. However, you should not be doing this! 

If one of your videos gets banned due to Community Guidelines violations, you should appeal the ban. Only after the appeal is rejected should you consider deleting the banned video or making it private. It usually takes five days to a week for TikTok to accept or reject your appeals. 

Moreover, it would be best if you went over all of TikTok’s Community Guidelines, so you do not end up violating any one of them. Violating TikTok’s Community Guidelines can stop your content from getting onto the FYP, and it can get you permanently banned as well. So, be careful!

TikTok Community Guidelines 

You can access Community Guidelines for TikTok here. Moreover, you can also learn more about various bans on TikTok by visiting this link. 

Image 2 Caption: Violating TikTok’s Community Guidelines can get your videos or account banned, temporarily or permanently. 

Getting Banned from TikTok Live 

Moreover, another common reason for not going viral on TikTok is getting banned from TikTok Live. TikTok Live is the story component of TikTok that enables content creators to stream live. The most common causes of Live bans include using music without copyrights or wearing provocative clothing, or clothing with logos of companies NSFW, such as wearing a short with the PornHub logo. 

Bad Quality Content 

Furthermore, one of the leading causes of not going viral on TikTok is creating lousy quality content. If your content is not trending or unique, it is not likely to get engagement. Moreover, you must also incentivize placement so that your TikTok videos perform well on the FYP. 

Make videos that are trending to go viral on TikTok

To go viral on TikTok, it is crucial to create videos that are trending. These could be either recreation of contemporary trends or a stitch or duet of a viral video. However, regardless of what you choose, you must exactly copy the sounds, keywords, texts on screen, mannerisms, etc., of the viral video. If you recreate a viral video, but your recreation has little to no resemblance to the original video, there’s no point. It would help if you were as accurate as you can be. 

Additionally, TikTok puts out content on the FYP based on three vital factors:

  1. whether the video is trending or not
  2. the total number of watch hours on the video
  3. the use of keywords in the video 

Therefore, it is imperative to create trendy videos that get many views and use pertinent keywords. 

Not getting enough watch time

In addition, not getting enough watch time is also another common reason for not going viral on TikTok. The TikTok algorithm is notorious for giving preference to videos with more watch hours when it comes to rotating videos onto the FYP for new audiences to discover. Therefore, you must ensure that your videos get a lot of engagement from your viewers and attract new audiences. 

Image 3 Caption: To go viral on TikTok, your videos must be getting ample watch time. 

Best Video Lengths to go viral on TikTok

In retrospect, video length is a crucial factor in determining how many views a TikTok video gets. There are three main types of videos based on optimal video lengths for the best performance on TikTok. These are short videos, medium videos, and lengthy videos. 

#Short Videos

Short videos are usually only 9-13 seconds long. 

#Medium Videos

Medium videos are 18-30 seconds in length. 

#Long Videos

Finally, long videos are often 40 seconds to a minute and 30 seconds in length. 

Best Watch Times based on Video Length to go viral on TikTok

Moreover, it would help if you were also aware of the optimal watch time (as a percentage) that you should be getting for your TikTok videos based on video length for maximum engagement. 

  1. Firstly, if your video is less than 15 seconds in length, you need 100% watch time for that video to perform well.
  1. However, if your video is 16-30 seconds long, it needs at least 75% watch time to perform well on TikTok.
  1. Alternatively, if your TikTok video is over 30 seconds long, it needs at least 50% watch time to do well. 

Not including the right keywords in the videos

Finally, another primary reason for not going viral on TikTok is not including the right keywords in your videos and video descriptions. To perform well on TikTok, keywords are crucial. This is because keywords help the TikTok algorithm categorize content to show to viewers when they search for something. 

Remember that TikTok needs an audience for your content and your niche. Therefore, always use pertinent keywords in the text in your video or your video description so that the TikTok algorithm can better display your videos to TikTok users. This dramatically increases the chances of your TikTok videos going viral. 


In a nutshell, to go viral on TikTok, remember never to delete videos. Do not make your videos private either. These actions result in lesser views for your content as the TikTok algorithm does not know what your channel represents. Moreover, it is also a bad idea to violate TikTok’s Community Guidelines if you want to go viral on TikTok. TikTok could also ban you from Live, which is very bad content virality as it decreases the chances of your videos going viral.

In addition, poor quality content that is not unique is another primary reason your videos might not go viral on TikTok. Therefore, remember to create trendy videos with optimal video length. Furthermore, to get enough watch time and go viral on TikTok, you should also consider getting optimal watch time based on video length. 

Finally, use keywords in your videos and video descriptions to increase your discoverability and the chances of your content going viral. However, if you wish to know more about why your TikTok videos may not be going viral, you can consult our TikTok team at AudienceGain. They are well-versed in the art of content virality on TikTok. 


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