How to plan your new YouTube channel?
It is imperative to plan your new YouTube channel as a beginner content creator on YouTube. Here, we elucidate how you can plan your new YouTube channel.
In this article, we cover all aspects of planning your new YouTube channel. Firstly, the article walks you through setting your goals. Then we highlight choosing a niche followed by selecting your target audience. Finally, the article deals with planning content for your new YouTube channel.
Planning your new YouTube Channel 1: Setting your goals
The first significant step in planning your new YouTube channel is to decide what you want to share with the world. This implies setting appropriate goals for your channel and what you want to achieve on YouTube. Therefore, it is imperative to have concrete aims and objectives about the trajectory you want your new YouTube channel to follow. Thus, the YouTube Creator Academy urges beginners to answer the following questions regarding planning a new YouTube channel.
- How would you like to have an impact?
- What do you want to say?
- What knowledge can you share with others?
- Who are your favorite YouTube creators, and what makes them memorable to you?
Planning your new YouTube Channel 2: Choosing a niche
Secondly, choosing a suitable niche for your channel is the next step in planning your new YouTube channel. Once you have decided how you want to impact and design your new channel to be quintessential, it’s time to choose what niche you want to create content for. However, it is essential to keep in mind your strengths and knowledge when selecting an appropriate channel niche. Choose a niche that you excel at, and it is easy for you, and you enjoy creating content for that niche. Many beginners may find it challenging to blend these three imperatives, but finding a good balance helps you select the best channel niche.
Planning your new YouTube Channel 3: Setting your Target Audience
Furthermore, the third step in planning your new YouTube channel is selecting who you want to view your content. This implies selecting a target audience for yourself. Of course, your target audience should, first and foremost, enjoy your channel niche and content niche. For instance, if your channel has videos on making money, your audience must comprise users who like viewing videos on making money.
Moreover, it is crucial to choose your target audience based on a range of pertinent demographic factors to market your videos to users based on these factors. We have listed some of the most significant demographic factors below:
- Location / Country
- Sex / Gender Identity
- Sexual Orientation
- Religious Views
- Occupational Field
- Socioeconomic Class
It is unequivocally not easy to think about all these demographic factors. However, two of them solicit discussion: age and location.
The age group of your target audience is a crucial demographic factor to consider when you plan your new YouTube channel. This is because different age groups view various types of content based on generational interests and current trends. For instance, the age group 18 – 30 years of age is more interested in popular culture videos than 30 – 50 years of age or <18 years of age.
Age is also important because it also determines the agency of viewers and subscribers to buy products or spend money on your channel in any other way. Young adults (18-30) tend to be the most mobile group regarding online purchases. Therefore, this age group is the best in terms of monetization.
Moreover, the location of your audience is also a crucial factor you need to take into account when planning your new YouTube channel. This is because viewers from some countries (Tier 1 countries) such as the US, the UK, and France tend to pay much more per view than Tier 2 or Tier 3 countries. Therefore, we have listed some countries from each Tier here for your convenience:
Tier 1 Countries: USA, UK, France, Germany, Iceland, Japan, Italy, Ireland, Spain, Switzerland, Qatar, Denmark, Sweden, Norway, Finland, Netherlands.
Tier 2 Countries: Austria, Albania, Croatia, Serbia, Portugal, Greece, Czechia, Australia, New Zealand, India, Mexico, Brazil, Russia, Hungary, Romania, Bulgaria, China, South Korea, Canada, Chile, Argentina, Turkey, Taiwan, Singapore, Saudi Arabia, Kuwait, the UAE, Bahrain, Oman, Thailand, the Philippines, Cyprus, Malaysia, Indonesia, Azerbaijan.
Tier 3 Countries: Pakistan, Nigeria, Angola, Botswana, Chad, Malawi, Vietnam, Papua New Guinea, Cuba, Haiti, Ecuador, Iran, Afghanistan, Iraq, Yemen, Armenia, Maldives, Sri Lanka, Bangladesh, Nepal, Bhutan, Uzbekistan, Cambodia, Kosovo, Ukraine, Turkmenistan, Moldova, Estonia, Somalia.
Planning your new YouTube Channel 4: Planning your content
Finally, it is vital to plan your content in your journey of planning your new YouTube channel once you have set your goals and chosen your niche and target audience. Ensure that your content is unique and exciting for maximum interaction. Moreover, we recommend organizing your content into playlists to present a neat channel portfolio.
To Sum It Up
In conclusion, to plan your new YouTube channel, first, you must answer some pertinent questions posed by the YouTube Creator Academy and set your goals. Then, it is very crucial to select an apt niche for your channel. It would be best to excel in this niche, find it easy, and enjoy creating content for this niche. Moreover, the next step is to choose your target audience.
Two demographic factors of age and location are significant in this regard. Young adults (18-30) are best for monetization, and viewers from Tier 1 countries pay more per view than Tier 2 or Tier 3 countries. Finally, it is vital to plan your content and create unique and exciting content. You can also organize your videos into playlists to make your channel more user-friendly.
However, if you want to learn additional steps in your journey in planning your new YouTube channel, our experts at AudienceGain could teach you all you need to know. AudienceGain takes pride in helping beginner YouTubers create a portfolio for themselves and grow their YouTube channel.
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