What is Google seller ratings? What is this Google about?
What is Google seller ratings? Ecommerce traffic and purchases have risen to previously unfathomable heights, fueled by the pandemic and new habits formed during the stay at home orders. This transformation is really laid bare in our Holiday Consumer Survey, which shows that a massive 64% will spend more online this year than last.
Read more: Buy Google Reviews | 100% Cheap & Secure
During this period, engagement with review content has surged. Again, our Holiday Consumer Survey fully endorses this trend (37% of consumers say they will pay more attention to ratings and reviews when making purchase decisions this year than last).
Why is this? Well, first and foremost, it’s the fact more shopping is occuring online than ever before. However, consumers are also buying products they’ve never bought before and are looking for validation before buying.
Either way, there has never been a better time to acquire new customers.
What is Google seller ratings?
Google Seller Ratings is a Google Ads extension that displays a rating between one and five stars that shows up on search ads. It’s an automated extension that is calculated by aggregating customer reviews from various sources that Google trusts. The resulting rating is then displayed within the body of the ad.
If you’ve ever typed into Google’s search bar, you’ve seen Google Seller Ratings.
It is the star rating that displays underneath the URL on Google ads. While Seller Ratings are most often used by ecommerce companies, any company with a digital presence can use Google Seller Ratings.
What are the benefits of Google Seller Ratings?
If they are not already, Seller Ratings should be a critical part of your digital strategy. Why? According to Google, they can increase the click-through rates (CTR) of your ads by up to 10%. This is super important because a higher CTR means a higher quality score — which reduces your CPC (cost per click) and improves your ad rank.
Bottom line: Seller Ratings optimize the performance of your Google Ads. More click throughs, more eyeballs on your site and – in turn – more sales.
Which makes complete sense. Your Seller Ratings are determined by a cumulative and aggregated volume of trusted customer reviews. They are a direct reflection of the experiences your customers have had while dealing with your business.
This provides social proof for your brand right on Google search results pages, increasing shoppers’ trust in your business and giving them the confidence they need to click through to your site.
How to get Google Seller Ratings
The following criteria must be met for Google Seller Ratings to show up next to your ads:
- There must be at least 100 verified site reviews in the country of the searcher
- Those reviews must have been collected within a the last 12 months
- The reviews must have an average star rating of at least 3.5 stars
Once you have collected the number of reviews required, Google will (after a period of indexing time of up to 6 weeks) display Seller Ratings next to your paid Google Ads and Google Shopping listings.
Another thing to note: Google works with trustworthy authorities – such as PowerReviews – to collect seller ratings that are then displayed when users search on your company name. This means Google accepts reviews from other sources, which in turn makes capturing content in the volumes required easier as it means no reviews go to waste.
Google Seller Ratings convert more customers
Reviews work because they’re the opinions of your current and past customers that leads want to read. Potential customers want to know they’ll be treated right when they patronize your business. Reviews are one way to provide this assurance.
When your star ratings appear within the Google Ad, that assurance can encourage leads to click on your ad and land on your website. The data backs this up. According to Google, using Google Seller Ratings leads to a 17% increase in click-through rate on paid ads. What’s more, Seller Ratings appear on both mobile and desktop ads, which means they can help your paid search ads across the board.
Google Seller Ratings improve your ad quality score
Not only do Seller Ratings convert more customers, but they also help you improve your ad quality score and, over time, reduce your cost-per-click on your Google Ads. To explain how this works, let’s cover how the Google Ad auction operates and how Seller Ratings play a role.
Google Ad auctions
Whenever customers search for a product online, they’ll see several Google Ads appear on the results page. Your goal is to make sure your ad is at the top of the list. In a Google Ad auction, you compete with other businesses to get your ad to appear on the results page.
Bidding for clicks
First, you’ll need to decide how much you’re willing to pay for a customer to click on your Google ad. You might want to bid up to $10 per click, and two other businesses may bid $5 and $7. So, your bid is the highest, but that’s just one factor in the Google ad auction. You might be paying the most, but that doesn’t mean your ad wins the top spot.
Your quality score is how Google rates your ad to decide if it will win the ad auction. The search engine bases your quality score on factors like relevance, click-through rate, and landing page quality. The higher the quality score, the more likely you are to get your ad listed on search results.
How Google Seller Ratings improve your quality score and lower CPC
A higher click-through rate from Seller Ratings means a couple of things for your business. First, a higher CTR means more people land on your website, which you can convert into customers.
A higher click-through rate is also a signal to Google about the relevance and quality of your ad. As clicks increase, it drives up the quality score of your ad. When the quality score increases, you spend less on your ad campaigns, lowering your overall CPC.
How much do Seller Ratings cost?
The good news is that Google Seller Ratings have no extra cost associated with using them. Once you’ve finished all of the necessary requirements, you can use them for free. But, there may be some costs associated with gathering the necessary reviews.
Getting 100 reviews on your own within 12 months may be easy for some businesses but next to impossible for others. To reach the necessary review count, most businesses will turn to review sites that can help them generate the reviews they need. So, while Google Seller Ratings on their own are free to use, it may cost you some money to pay for a reputable review management company to help you collect the required reviews quickly.
Above is information about What is Google seller ratings? What is this Google about? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Google seller ratings. Thank you for reading our post.
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