How to: YouTube Keyword Research
YouTube keyword research is fundamental if you want to increase your YouTube channel’s discoverability. Well, lucky for you; we talk all about it here.
In this article, we explain the basics of YouTube keyword research. Firstly, the article introduces a fantastic free online tool for YouTube keyword research, VidIQ. Then we walk you through the advantages of keyword research for YouTube using VidIQ. These include maximizing your organic reach, building brand awareness, and gaining unparalleled insights.
Moreover, the article explains how you can search for keywords on YouTube through VidIQ using its unique features. These include Youtube keyword research tools such as:
- the YouTube Search Keyword tool
- Keyword Inspector
- Inline keywords
- the Keyword Translator tool
- Tag autocomplete
- Keyword templates
- Web suite SEO
Finally, we lay out other free YouTube keyword research tools.
What is VidIQ?
VidIQ is a great online educational resource for YouTube that was launched in 2013. It enables content creators and businesses on YouTube to learn how to build their brands and grow their reach. In addition to instructional videos and other such content, VidIQ also boasts some fantastic tools such as the YouTube SEO feature. This tool allows users to find and choose SEO-friendly titles, video descriptions, and tags.
Advantages of YouTube Keyword Search using VidIQ
There are various advantages of using a YouTube keyword research tool such as VidIQ to strengthen your brand and expand your audience.
Maximizing your Organic Reach
Firstly, you can maximize your organic reach on VidIQ with effective YouTube keyword research that helps you optimize and refine your channel. You might not know that around 58% of viewers view your content due to YouTube Search and Related Videos, which work on video tags. VidIQ enables you to maximize your organic reach by increasing the number of video tags in your tag library tenfolds.
Building Brand Awareness
Secondly, you can quickly build authentic audience engagement and brand awareness with VidIQ through effective YouTube keyword research. VidIQ teaches you to collaborate with influencers, build loyal fan followings, and maximize brand affinity with authentic audience development.
Gaining Unparalleled Insights
Finally, VidIQ is very beneficial as an online YouTube keyword research tool because it provides users with unparalleled insights. Channel analytics is a great way to analyze how your content and channel are performing. However, the Channel Analytics tab in the YouTube Creator Studio merely provides insights on views. However, VidIQ includes analytics such as subscriber analysis, top playlists, and competitors.
Moreover, VidIQ also reveals engagement across Facebook and Twitter, shows brand mentions, and tells you the best times to upload on YouTube. You can also learn how to show up in search and stack up against your competition through VidIQ.
How does VidIQ work: YouTube Keyword Research
VidIQ is a superb tool for YouTube keyword research because of its fantastic research tools, out of which we have outlined seven in this section of the article.
YouTube Search Keyword Tool
Firstly, the YouTube Search Keyword tool is a fantastic feature on VidIQ that displays a lot of information about a keyword when you search for something on YouTube. This includes things such as:
- Highest Views
- Average Views
- Average Subscribers
- Added in the last seven days
- Inline Keywords
- Average Age
- Times used in titles
- Times used in descriptions
- Top Creator
- Keyword Score
- VidIQ Search Volume
- VidIQ Competition Score
- Overall Score
This information is precious in determining which keywords to use for your video titles, descriptions, and video tags.
The Keyword Score, for instance, displays how popular a keyword is and whether you should use it or not. In addition, it provides a demand versus supply comparison via the search volume score versus competition score analysis in the Keyword Scoreboard.
The related score is another excellent feature for YouTube keyword research on VidIQ that tells you how related a suggested keyword is to the one you type in the YouTube search bar.
Moreover, the search volume option tells you how many people search for a particular keyword on YouTube in a month.
The competition score is another excellent YouTube keyword research tool that tells you exactly how many videos are competing for the same keyword in YouTube’s search results.
Finally, the overall score considers both search volume and competition. Therefore a high overall score must have low competition and many searches.
Moreover, the keyword inspector is another excellent YouTube keyword research tool on VidIQ. It enables users to see various aspects of related metrics for the root keyword. Some of these include:
- Related terms
- VidIQ keyword score
- Related videos
- Interest over time
Such metrics are beneficial for identifying whether a particular keyword or phrase is trendy.
Furthermore, VidIQ also enables content creators and businesses to view keywords and video tags that their competitors are using. This is a great way to carry out effective YouTube keyword research, especially for beginners.
Keyword Translator Tool
In addition, another excellent YouTube keyword research tool on VidIQ is the keyword translator tool. This allows you to translate your keywords, video titles, video descriptions, or tags to various languages.
Furthermore, VidIQ suggests ideal keywords when you type something in the search bar on the video upload/editor page. This is similar to YouTube’s search recommendations when you type something in the YouTube search bar.
Additionally, another spectacular YouTube keyword research tool is keyword templates. On VidIQ, you can create a keyword template of all the pertinent words that you might use in a series of videos. This feature can help save you a lot of time.
Web Suite SEO
Finally, VidIQ’s Web Suite is another excellent YouTube keyword research tool. It consists of numerous powerful SEO tools, including:
- Channel-wide Tags
- Bulk SEO
- Keyword research
- Who Added What Tags
Other Free YouTube Keyword Research Tools
Furthermore, in addition to VidIQ, there are various other great YouTube keyword research tools available online. For example, Tube Buddy is a spectacular free online tool that allows users to grow their YouTube channel faster with advanced keyword research.
Conclusively, you should consider using free online tools such as VidIQ for YouTube keyword research. This article has outlined the advantages of using tools such as VidIQ. Moreover, we also summarize some fantastic features of VidIQ, such as the YouTube search keyword tool, the keyword inspector, inline keywords, and the keyword translator tool. Additionally, the article also covers the tag autocomplete feature, keyword templates, and SEO tools. Finally, we also introduce another tremendous free keyword research tool, Tube Buddy.
Similarly, AudienceGain, too, can help you grow your YouTube channel faster with effective YouTube keyword research, suggestions, and top tips for keywords. Our YouTube SEO and keywords experts here at AudienceGain are experienced in aiding YouTubers improve their keyword game.
For more information, please contact us via:
Hotline/WhatsApp: (+84)70 444 6666
Skype: [email protected]
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