Is it crucial to do Youtube keyword research?
Absolutely yes! Youtube keyword research (or video keyword research) is a very important step if you want to succeed when making money on Youtube (after having identified your YouTube niche).
Currently, there are more than 5 billion videos viewed daily on Youtube in all different genres, so the main keyword is one of the deciding factors which will be the right content to meet the exponentially increasing entertainment needs of the user.
In addition, keyword research is one of those things every creator should have in their skill sets, along with brainstorming ideas and editing skills. While you may know what your videos are about, you need to be able to let Youtube know what your content is, as a result viewers can search for it.
In this article, we are going to tell you everything you need to know to find the best keyword research for your Youtube channel growth. Let’s dive into it!
The definition of Keyword
When it comes to keywords, it can be a singular, plural word, a phrase, an idea that instinctively comes into your mind when you think about a certain subject.
However, in reality, keyword research gets a lot more complicated. You probably know that if you search for only a keyword on the search engine, you’re not going to have exactly what you’re looking for. In other words, you can’t search for the “lasagna recipe vegetarian” by only filling in “lasagna” solely.
Normally, people have a tendency to put in keyword phrases, which are commonly known as long-tail keywords, to get better and more transparent results.
This phenomenon results from your mindset or a particular situation, like when you don’t know how to take an exposure photo, you will certainly look for “how to take exposure shots on iphone/film camera/polaroid/”.
Thus, a keyword, especially for Youtube/Google keyword research consists of these followings:
- First word splashes through your mind
- A part of a key phrase
- Relevant to particular context and should be included in video’s titles and descriptions
The role of doing Youtube keyword research
Doing a strategic Youtube keyword research can have a really powerful impact on a way one title is perceived by a potential audience.
- Keyword research helps you navigate content that matches the search’s tastes of your target audience right from the beginning. From there you will build a communication plan that meets both the needs of your channel’s visibility and the users
- Research will help you understand your customers comprehensively about their interests, related content…, in addition to grasp the current competitor’s situation.
- Video marketing is extremely expensive, so you need to do keyword research to come up with a specific strategy for the values you create and choose how to deliver that message in the most appropriate and affordable way.
- Last but not least, finding a SEO standard means that the video marketing you do will get high rankings on Youtube and easily get a lot of views. What’s more, your video will be displayed on the first page of the video search on Google.
That’s a big picture. Now here’s the thing. When doing keyword research, you are NOT trying to appeal to the entirety of Youtube. For example, you’re not filming yourself cooking lasagna to show to those viewers who are gaming enthusiasts looking for tricks to stack-kill in Among Us.
Well yes, maybe gamers do look for lasagna’s recipe from time to time, but not on a regular basis. What we are trying to emphasize here is that you’re looking for a very specific audience, wanting for a very specific solution to a very specific topic. That’s why keyword research is so essential.
When you’re passionate about or/and certified at a certain thing, you establish an intimate relationship and interest in it, and that’s exactly what the viewers usually do when they find things on Youtube.
So keep in mind this: the right content + the right people + the right time = absolute success.
How to do Youtube keyword research
Now it’s time for a “keyword” ride. On this first step, let’s play as a role of a Youtube user and make the most of the Youtube search engine – its autocomplete feature. It’s free, available and fast.
Youtube autocomplete doesn’t actually do all the keyword research work, but it’s a great place to tap into the intent and search habits of the majority of users. From there, you will be able to select some of the best keywords, especially long-tail keywords and understand the user’s tendency of viewing.
Long keywords are extremely useful when it comes to making content, as well as provide endless ideas for your Youtube videos. Normally, long keywords can catch the audience’s attention when they are in the later stages of the marketing strategy.
Just like Google search bar, Youtube will start to make some suggestions when you type in some very simple keywords, like how to, beginner guide,… Those are the keywords/keyword phrases that Youtube viewers are searching for.
Besides, you can simplify the keyword by adding a verb/adjective/adverb to narrow down your search, like how to get more Youtube views fast? So to say, to dive into a pool of keywords, you just need to try, then try again to see what the autocomplete suggests to you.
As a result, there’s a wide variety of long-tail keywords that you can find during this process, which help you niche down and figure out a very particular topic that you’re about to create and deliver it to the audiences who’re keen on that topic.
On top of that, you should spend a considerable amount of time getting a collection of keywords, which acts as an original idea to generate a series of videos having the relevant content. When you have a focus on your niche, you can literally “read” the Youtube algorithm, then make it prioritize your content as many times as possible.
Some recommended tools for Youtube keyword research
Using Youtube autocomplete is very useful and convenient, but it also has drawbacks. Autocomplete does not show you the number of searches of a keyword to gauge its popularity (the more searched, the more interest it gets).
At this point, you will need the help of keyword research tools. YouTube’s dedicated keyword research tools aren’t available yet, but you can still use a few other tools to replace and optimize the research process.
Google Keyword Planner
Google Keyword Planner (GKP) is Google’s most useful keyword research tool to help users with content SEO. Previously, it was independent but today, it is available in Google AdWords account, so to use it you will need to create a Google AdWords account.
This tool includes 2 functions: “Find new keywords” and “Get data and forecast for keywords”. You just need to type in keywords and see the results returned with the average monthly search volume statistics or keyword suggestions.
For your target keyword for video SEO, you only need to filter the keywords with at least 400 Google searches. Filter out the keywords you have aggregated with (GKP), then you can check Google keywords again to see if those keywords are optimized for the video or not.
Like most keyword tools, Kparser generates a list of long-tail keyword/terms based on the keyword you enter into it. With the ability to search specific terms, the free version shows you exclusive ranking factors in suggestions based on how often each word is in the term.
On the other hand, information like Youtube keyword search volume and CPC is only available upon registration, so the basic version is not ideal for in-depth studies. But the only price you pay is the time it takes to experience it and incorporate recommendations into your campaign.
Therefore, the only downside of Kparser is that you need to upgrade to the pro package to see search volume data.
This YouTube certified-partner tool can help video creators identify good keywords for improved search. As you research your search term, VidIQ pulls data from YouTube to give you an insight into what’s going on with that phrase.
You can see information such as recommended tags and top performing videos being displayed. If you want more detail, you can also use VidIQ to explore related keywords and see the search volume report for the month or year, or even when YouTube was just launched.
VidIQ is a very useful tool, which helps marketers and creators re-affirm if they are using the right keywords, to discover new keyword options and evaluate if they are competing with higher search rankings.
Moreover, VidIQ comes with dozens of other features designed for video creators for just $ 7.5 per month, which is anAn affordable price for even small businesses on a tight budget.
The tool is managed in a sleek, easy-to-use dashboard, you just need to enter your keywords in the search bar and Ahrefs pulls data from around the world to show you the total search volume per phrase and the number of clicks that the search term gets.
Ahrefs offers four price points, from $99 per month for one user to $999 per month for 5 or more users for a business. This is one of the most expensive options keyword search tools but if you’re serious about creating audience-approachable content it might be worth the investment.
Besides, you should try the 7-day version of the tool for $7 to see if you liked it before signing up.
To conclude, this tool has a huge collection of SEO, competitor analysis, keyword research, and keyword recognition functionality to help you optimize your video-making process.
Our verdict: Be flexible on Youtube keyword research
The idea of Youtube keyword research is to let the audience find your content on the search engine bar, or more accurately, the Youtube algorithm understands what you do and it will bring your video suggestions to the audience that is interested in what you do.
Therefore, you are not the only creator doing these research. There are thousands of creators trying to find those rich and optimal keywords to serve billions of users. Consequently, in order to be outstanding on this platform, make sure to combine your video-producing process with a thorough research on finding trending keywords.
Basically, it’s like you plan to produce a collaboration of making viral and evergreen content to guarantee a sustainable increase in views as well as other engagement indexes.
To do that, depending on the topic you are planning to work on, your cost and the size of your channel, you can use our recommended keyword research tools to find trending keywords and build a video based on that.
Don’t forget to attach those important keywords to your video’s title and description so that Youtube and users can easily rank and search for your video.
With that being said, by stepping up your list of keywords you want to target, you will optimize your videos and make sure those videos reach the Youtube community.
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